Flippa’s Marketing Manager Buys His First Website

by Eric on December 1, 2009

in Case Studies,Flippa,Tips for Buying a Website

Pregnancy Workout DVD

Pregnancy Workout DVD

Last week, Luke Moulton joined Flippa as its new marketing manager. In an effort to better understand the marketplace and its users, Luke decided to purchase his first website, www.pregnancyworkoutdvd.com. In a post on the Flippa blog, Luke reveals the website he purchased and his pre-purchase keyword research, competition analysis and website valuation.

In the end, Luke decided to pay the “buy it now” price of $397 since he felt it would take at least 10 hours to build the same site and get it ranking. The site is already ranking 6th in google for the primary keyword (pregnancy workout dvd), which is good. I will be very curious to see how long it takes Luke to make his money back on his investment.

What do you think? Will Luke be able to make back his investment in less than a year?

{ 4 comments… read them below or add one }

1 Luke Moulton December 1, 2009 at 7:06 pm

Wow, no pressure or anything! You might want to nofollow that link so it doesn’t look like you’re giving me a helping hand!
Luke Moulton´s last blog ..$6,000 Profit per month selling one brand of furniture HUGE POTENTIAL! My ComLuv Profile

[Reply]

Eric Reply:

Haha! Well, I doubt I’m giving you much in the way of “link juice” with my non-existent page rank!

[Reply]

2 Missy December 3, 2009 at 11:17 am

Hey, Eric:

Yeah, I noticed that and it was a solid case study. Luke pretty much summed up how I factor in my site creations.

1. niche
2. keyword research
3. design
4. content
5. SEO

I bookmarked it to show to potential clients. And as for income? I don’t see why he would not RECOUP his investment if he manages the site well.

Cheers,
Missy

p.s. Nice blog!
Missy´s last blog ..22 Reasons To Use Twhirl for Twitter My ComLuv Profile

[Reply]

Eric Reply:

Hey Missy, thanks for your comment. I agree that with some hard work, it should work out for him. However, I notice that his google ranking slipped off the first page for his keyword (at least on my google search).

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3 Cheap Web Hosting December 4, 2009 at 7:14 am

It’s a nice niche. I think he will do fine as long as he continues to build back links to the site and monitor the traffic and conversions making improvements as necessary along the way.

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4 Electrolux Oven December 4, 2009 at 7:16 am

It’s a nice niche. I think he will do fine as long as he continues to build back links to the site and monitor the traffic and conversions making improvements as necessary along the way.
Electrolux Oven´s last blog ..Need To Find A User Manual For An Electrolux Oven Model Eob660x So I Can Download It For Personal Use? My ComLuv Profile

[Reply]

Eric Reply:

Hey EO! Thanks for stopping by and I agree with you.

[Reply]

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